Comparing Google reviews and TripAdvisor to help researchers select the more appropriate information source
| Year of publication: |
2024
|
|---|---|
| Authors: | Mellinas, Juan Pedro ; Sicila, Maria |
| Published in: |
Consumer Behavior in Tourism and Hospitality. - Bradford : Emerald, ISSN 2752-6674, ZDB-ID 3124554-7. - Vol. 19.2024, 4, p. 646-655
|
| Subject: | Google | Online reviews | TripAdvisor | Tourism | Theme parks | Museums | Suchmaschine | Search engine | Museum | Virales Marketing | Viral marketing | Social Web | Social web | Tourismus | Freizeitwirtschaft | Leisure industries | Internet | Informationsverhalten | Information behaviour | Tourismuswirtschaft | Tourism industry | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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