Comparing naive with econometric market share models when competitors' actions are forecast
Peter J. Danaher
| Year of publication: |
1994
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|---|---|
| Authors: | Danaher, Peter J. |
| Published in: |
International journal of forecasting. - Amsterdam [u.a.] : Elsevier, ISSN 0169-2070, ZDB-ID 283943-X. - Vol. 10.1994, 2, p. 287-294
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| Subject: | Marketing | Prognoseverfahren | Forecasting model | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001172403