Comparing online travel review platforms as destination image information agents
Xinxin Guo, Juho Pesonen, Raija Komppula
| Year of publication: |
2021
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|---|---|
| Authors: | Guo, Xinxin ; Pesonen, Juho ; Komppula, Raija |
| Published in: |
Information technology & tourism. - New York, NY [u.a.] : Cognizant Communication, ISSN 1943-4294, ZDB-ID 2099258-0. - Vol. 23.2021, 2, p. 159-187
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| Subject: | Online travel reviews (OTRs) | Content analysis | Destination image | Destination attributes | China | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Social Web | Social web | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Reisevermittler | Travel agency | Digitale Plattform | Digital platform | Herkunftsbezeichnung | Designation of origin | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40558-021-00201-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012545192