Comparing single- and multichannel distribution strategies in the German life insurance market : an analysis of cost and profit efficiency
Lucinda Trigo-Gamarra; Christian Growitsch
| Year of publication: |
2010
|
|---|---|
| Authors: | Trigo Gamarra, Lucinda ; Growitsch, Christian |
| Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 62.2010, 4, p. 401-417
|
| Subject: | Data-Envelopment-Analyse | Data envelopment analysis | Kosten-Nutzen-Analyse | Cost-benefit analysis | Vertriebsweg | Distribution channel | Lebensversicherung | Life insurance | Deutschland | Germany | 1997-2005 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008661323