Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Rafael Curras-Perez, Alejandro Alvarado-Herrera and Jorge Vera-Martínez
| Year of publication: |
2023
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|---|---|
| Authors: | Curras-Perez, Rafael ; Alvarado-Herrera, Alejandro ; Vera, Jorge |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 11, p. 2748-2764
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| Subject: | Company reputation | Company trustworthiness | Consumer-company identification | Corporate social responsibility | Emerging and developed markets | Corporate Social Responsibility | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-09-2022-0761 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430283