Comparing the impact of different marketing capabilities : empirical evidence from B2B firms in China
Huiling Guo, Hangjun Xu, Chuanyi Tang, Yuping Liu-Thompkins, Zhaoyang Guo, Baobao Dong
| Year of publication: |
December 2018
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|---|---|
| Authors: | Guo, Huiling ; Xu, Hangjun ; Tang, Chuanyi ; Liu-Thompkins, Yuping ; Guo, Zhaoyang ; Dong, Baobao |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 93.2018, p. 79-89
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| Subject: | Adaptive marketing capabilities | Dynamic marketing capabilities | Environmental turbulence | Firm performance | Static marketing capabilities | Unternehmenserfolg | China | Marketing | Dynamische Kompetenzen | Dynamic capabilities | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.04.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011929061