Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Vaibhav S. Diwanji, Juliann Cortese
| Year of publication: |
2021
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|---|---|
| Authors: | Diwanji, Vaibhav S. ; Cortese, Juliann |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 22.2021, 1, p. 22-45
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| Subject: | Social commerce | Consumer generated reviews | Online review formats | Technology acceptance model | Media richness | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012519208