Comparison advertising : problems and potential
William L. Wilkie and Paul W. Farris
| Year of publication: |
1975
|
|---|---|
| Authors: | Wilkie, William L. ; Farris, Paul W. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 39.1975, 4, p. 7-15
|
| Subject: | Werbung | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003001472