Comparison between hotels and motels using CRM effect model – An empirical study in Taiwan
Year of publication: |
2012
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Authors: | Wu, Shwu-Ing ; Chen, Jui-Ho |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 10742645. - Vol. 31.2012, 4, p. 1254-1264
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