Comparison neglect in upgrade decisions
Aner Sela and Robyn A. LeBoeuf
| Year of publication: |
August 2017
|
|---|---|
| Authors: | Sela, Aner ; LeBoeuf, Robyn A. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 4, p. 556-571
|
| Subject: | status quo bias | comparison | product upgrades | focalism | consumerism | Vergleich | Comparison | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Systematischer Fehler | Bias |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0394 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011743682