Comparison of Chinese and Indian consumers' evaluative criteria when selecting denim jeans : a conjoint analysis
Byoungho Jin; Jin Yong Park; Jay Sang Ryu
| Year of publication: |
2010
|
|---|---|
| Authors: | Jin, Byoungho ; Park, Jin Yong ; Ryu, Jay Sang |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 14.2010, 1, p. 180-194
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Markenartikel | Brand | Vergleich | Comparison | China | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003958680