Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
| Year of publication: |
2007
|
|---|---|
| Authors: | Kukar-Kinney, Monika ; Grewal, Dhruv |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 35.2007, 2, p. 197-207
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