Comparison of customer attitudes towards loyalty programs in Prague and in London
Tahal, R.
| Year of publication: |
2015
|
|---|---|
| Authors: | Tahal, Radek |
| Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 4.2015, 3, p. 5-12
|
| Subject: | Loyalty | loyalty scheme | personal data | market research | consumer | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Marktforschung | Market research | London | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011559449