Comparison of demographic, geographic, psychographic and behavioural approach to customer segmentation
Peter Madzík, Karol Čarnogurský, Miroslav Hrnčiar, Dominik Zimon
| Year of publication: |
2021
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|---|---|
| Authors: | Madzík, Peter ; Čarnogurský, Karol ; Hrnčiar, Miroslav ; Zimon, Dominik |
| Published in: |
International journal of services and operations management : IJSOM. - Genève : Inderscience Enterprises, ISSN 1744-2389, ZDB-ID 2205101-6. - Vol. 40.2021, 3, p. 346-371
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| Subject: | behavioural criterion | customer segmentation | demographic criterion | geographic criterion | psychographic criterion | two-step clustering | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Regionales Cluster | Regional cluster | Clusteranalyse | Cluster analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSOM.2021.119802 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012800778