COMPARISON OF NEW ZEALAND AND THE UNITED STATES MEAT INDUSTRY EXPORTING AND MARKETING PRACTICES

The paper is a comparative analysis of selected beef and sheep meat exporting practices. These two particular types of meat were selected as these are the two major export products from New Zealand. The United States also is a major beef exporter, but exports little sheep meat. There is a major difference between the two countries in their overall approach to the export market. New Zealand utilizes a coordinated industry strategy while the United States does not have a coordinated strategy as individual companies aggressively pursue their own individual interests without much consideration of the overall implications for the total industry. The paper initially considers beef and sheep meat production, exports and imports, and the critical issues pertaining to exports. Then there is consideration of the two countries' approaches to export markets and future opportunities, and the differences in industry strategies.