Comparison of Stated Choice and In-store Experimental Methods in Predicting Actual Market Behavior for Freshwater Prawn (Macrobrachium rosenbergii) Consumers

The stated choice (SC) and actual revealed pricing/purchase experimental methods were compared for their ability to predict purchasing behavior and willingness-to-pay for freshwater prawns. SC hypothetical bias may be a consequence of difficulties in controlling factors affecting real world situations, small sample sizes and confusion related to the new product.

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Year of publication:	2005
Authors:	Gallardo, Rosa Karina ; Hanson, Terrill R. ; Hudson, Darren
Institutions:	Southern Agricultural Economics Association - SAEA
Subject:	choice experiment \| grocery store experiment \| new product \| purchasing behavior \| Consumer/Household Economics

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Extent:	application/pdf
Series:	2005 Annual Meeting, February 5-9, 2005, Little Rock, Arkansas.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 2005 Annual Meeting, February 5-9, 2005, Little Rock, Arkansas Number 35623
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005523074