Compensatory consumption during the COVID-19 pandemic : exploring the critical role of nostalgia in sport consumer behaviour
Heetae Cho, Ga-Eun (Grace) Oh and Weisheng Chiu
| Year of publication: |
2021
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|---|---|
| Authors: | Cho, Heetae ; Oh, Ga-Eun ; Chiu, Weisheng |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 17/18, p. 1736-1763
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| Subject: | boredom | COVID-19 | impulse buying | nostalgia | online browsing | sport consumer | Konsumentenverhalten | Consumer behaviour | Coronavirus | Epidemie | Epidemic | Online-Handel | Online retailing | Emotion | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2021.2001028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206267