Compensatory consumption of specialty agricultural products from an ELM theory perspective : joint effect of product attributes and social affordances
Year of publication: |
2024
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Authors: | Wang, Lin ; Zhao, Meng ; Zhang, Jiangli ; Wang, Yufang |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 10, p. 2558-2576
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Subject: | Compensatory consumption behavior | ELM theory | Social commerce affordances | Specialty agricultural products | Symbolic attributes | Konsumentenverhalten | Consumer behaviour | Agrarproduktion | Agricultural production | Produktivität | Productivity |
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