Compensatory word of mouth : advice as a device to restore control
Year of publication: |
June 2017
|
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Authors: | Peluso, Alessandro M. ; Bonezzi, Andrea ; De Angelis, Matteo ; Rucker, Derek D. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 2, p. 499-515
|
Subject: | Compensatory word of mouth | Recommendations | Need for control | Advice giving | Social communications | Virales Marketing | Viral marketing | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
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