Competence-based value framing for business-to-business customers
Francesca Golfetto, Fabrizio Zerbini and Michael Gibbert
| Year of publication: |
2009
|
|---|---|
| Authors: | Golfetto, Francesca ; Zerbini, Fabrizio ; Gibbert, Michael |
| Published in: |
Creating and managing superior customer value. - Bingley : Emerald/JAI, ISBN 978-1-84855-172-5. - 2009, p. 343-377
|
| Subject: | Kompetenz | Competence | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003826497