Competence is power : how digital influencers impact buying decisions in B2B markets
Benedetta Crisafulli, La Toya Quamina, Jaywant Singh
| Year of publication: |
2022
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| Authors: | Crisafulli, Benedetta ; Quamina, La Toya ; Singh, Jaywant |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 104.2022, p. 384-399
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| Subject: | Buying decision | Competence | Digital influencers | Stereotypes | Supplier selection | Warmth | Lieferantenbewertung | Supplier evaluation | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Kompetenz | Beschaffung | Procurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.05.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013326942