Competency requirements in marketing and sales : conceptual foundations and results of a correspondence analysis
Verena Luetke
| Year of publication: |
2007
|
|---|---|
| Authors: | Lütke, Verena |
| Publisher: |
Nürnberg : Univ. Erlangen-Nürnberg, Lehrstuhl für Marketing |
| Subject: | Marketing | Verkauf | Arbeitsanforderung | Fähigkeit | Konzeption |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | II Bl.., 15 Bl., Bl. III - VII : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing ; Berufe |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004892537