Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Jeannette A. Mena, G. Tomas M. Hult, O.C. Ferrell, Yufei Zhang
| Year of publication: |
February 2019
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| Authors: | Mena, Jeannette A. ; Hult, G. Tomas M. ; Ferrell, O. C. ; Zhang, Yufei |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 95.2019, p. 531-543
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| Subject: | Market-driven | Sustainability | Shakeholders | Hierarchical linear modeling | Marketing strategy | Marketing | Marketingmanagement | Marketing management | USA | United States | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.07.038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980418