Competing for consumer memory in television advertising : an empirical examination af the impacts of non-editorial clutter on brand memory in mega-event broadcasts
Yongick Jeong; Yeuseung Kim; Xinshu Zhao
| Year of publication: |
2011
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|---|---|
| Authors: | Jeong, Yongick ; Kim, Yeuseung ; Zhao, Xinshu |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 30.2011, 4, p. 617-640
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| Subject: | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Sportveranstaltung | Sport event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009349596