Competing for attention : an empirical study of online reviewers' strategic behavior
Wenqi Shen; Yu Jeffrey Hu; Jackie Rees Ulmer
| Year of publication: |
2015
|
|---|---|
| Authors: | Shen, Wenqi ; Hu, Yu Jeffrey ; Ulmer, Jackie Rees |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 39.2015, 3, p. 683-696
|
| Subject: | Online attention | scarcity of attention | competing for attention | online product reviews | user-generated content | Social Web | Social web | Wahrnehmung | Perception | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011339223