Competing for choice : developing winning brand strategies
Lars Finskud
| Year of publication: |
2006 ; Repr.
|
|---|---|
| Authors: | Finskud, Lars |
| Publisher: |
London : Vola |
| Subject: | Kundenorientierung | Kundenmanagement | Markenartikel | Markenpolitik | Marketing | Consumers' preferences | Strategic planning |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 104 p. ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 0-9545328-1-3 ; 978-0-9545328-1-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004504849