Competing in an emerging market : antecedents and consequences of market orientation and the role of environmental factors
Chiquan Guo, Songpol Kulviwat, Jing Zhu and Yong J. Wang
| Year of publication: |
2019
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|---|---|
| Authors: | Guo, Chiquan ; Kulviwat, Songpol ; Zhu, Jing ; Wang, Yong Jian |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 3, p. 248-267
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| Subject: | Antecedents | consequences | emerging market | market orientation | Marketingmanagement | Marketing management | Schwellenländer | Emerging economies | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2017.1411386 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012202457