Competing in the age of omnichannel retailing
by Erik Byrnjolfsson, Yu Jeffrey Hu and Mohammad S. Rahman
| Year of publication: |
2013
|
|---|---|
| Authors: | Byrnjolfsson, Erik ; Hu, Yu Jeffrey ; Rahman, Mohammad S. |
| Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 54.2013, 4, p. 23-29
|
| Subject: | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Wettbewerbsstrategie | Competitive strategy | Beziehungsmarketing | Relationship marketing |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009776548