Competing through categorization : product- and audience-centric strategies in an evolving categorical structure
Farah Kodeih, Hamid Bouchikhi, Valérie Gauthier
| Year of publication: |
2019
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| Authors: | Kodeih, Farah ; Bouchikhi, Hamid ; Gauthier, Valérie |
| Published in: |
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies. - London [u.a.] : Sage, ISSN 1741-3044, ZDB-ID 2050342-8. - Vol. 40.2019, 7, p. 995-1023
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| Subject: | category-level status | competitive dynamics | status within categories | strategic categorization | Sozialer Status | Social status | Konsumentenverhalten | Consumer behaviour | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy | Theorie | Theory | Wettbewerb | Competition |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0170840618772597 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012061551