Competing through logistics management : studies on e-retailing in China
Yaqiong Lu (Xi’an Jiaotong-Liverpool University, China), Zheng Liu (Xi’an Jiaotong-Liverpool University, China), Lei Ma (Nanjing University of Science & Technology, China)
| Year of publication: |
[2016]
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|---|---|
| Authors: | Lu, Yaqiong ; Liu, Zheng ; Ma, Lei |
| Published in: |
E-retailing challenges and opportunities in the global marketplace. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-4666-9921-2. - 2016, p. 256-275
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| Subject: | Online-Handel | Online retailing | Transportmanagement | Transport management | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Wettbewerbsstrategie | Competitive strategy | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Other identifiers: | 10.4018/978-1-4666-9921-2.ch014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011506301