Competing through service: insights from service-dominant logic
Robert F. Lusch, Stephen L. Vargo, Matthew O'Brien
| Year of publication: |
2007
|
|---|---|
| Authors: | Lusch, Robert F. ; Vargo, Stephen L. ; O'Brien, Matthew |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 83.2007, 1, p. 5-18
|
| Subject: | Dienstleistungsqualität | Service quality | Wettbewerbsvorteil | Competitive advantage | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003438193