Competing while shopping : how women shoppers create experiential value through the process of competing, co-opeting, and cooperating at a bridal gown sale
Bridget Satinover Nichols; Daniel J. Flint
| Year of publication: |
2013
|
|---|---|
| Authors: | Nichols, Bridget Satinover ; Flint, Daniel J. |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 16.2013, 3, p. 253-275
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Frauen | Women | Wettbewerb | Competition | Marktforschung | Market research | Grounded Theory | Grounded theory | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009765594