Competing with marketing channels and logistics in Africa's booming markets : an investigation of emerging supply chain management practices in Ghana
Kofi Q. Dadzie; Evelyn Winston; Robert Hinson
| Year of publication: |
2015
|
|---|---|
| Authors: | Dadzie, Kofi Q. ; Winston, Evelyn ; Hinson, Robert |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 22.2015, 2, p. 137-152
|
| Subject: | Africa | channels of distribution | competitive environment | competitive performance | competitive strategy | Ghana | logistics management | supply chain management | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Logistik | Logistics | Afrika | Wettbewerbsstrategie | Competitive strategy | Wettbewerb | Competition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011292367