Competition and Crowd-Out for Brand Keywords in Sponsored Search
Year of publication: |
2017
|
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Authors: | Simonov, Andrey |
Other Persons: | Nosko, Chris (contributor) ; Rao, Justin M. (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Markenartikel | Brand | Verdrängungseffekt | Crowding out | Wettbewerb | Competition | Markenführung | Brand management | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (33 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 25, 2017 erstellt |
Other identifiers: | 10.2139/ssrn.2668265 [DOI] |
Classification: | M31 - Marketing ; M37 - Advertising ; D44 - Auctions |
Source: | ECONIS - Online Catalogue of the ZBW |
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