Competition for memory retrieval between private label and national brands
Magda Nenycz-Thiel; Byron Sharp; John Dawes; Jenni Romaniuk
| Year of publication: |
2010
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|---|---|
| Authors: | Nenycz-Thiel, Magda ; Sharp, Byron ; Dawes, John ; Romaniuk, Jenni |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 11, p. 1142-1147
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| Subject: | Handelsmarke | Store brand | Marktanteil | Market share | Wettbewerbsstrategie | Competitive strategy | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008696685