Competition in consumer shopping experience
Ganesh Iyer; Dmitri Kuksov
| Year of publication: |
2012
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|---|---|
| Authors: | Iyer, Ganesh ; Kuksov, Dmitri |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 6, p. 913-933
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| Subject: | shopping experience | retail competition | search costs | price advertising | store atmospherics | game theory | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Informationskosten | Information costs | Wettbewerb | Competition | Ladengestaltung | Store design | Werbung | Advertising | Preiswettbewerb | Price competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009702523