Competition-motivated corporate social responsibility
Jan Kemper; Oliver Schilke; Martin Reimann; Xuyi Wang; Malte Brettel
| Year of publication: |
2013
|
|---|---|
| Authors: | Kemper, Jan ; Schilke, Oliver ; Reimann, Martin ; Wang, Xuyi ; Brettel, Malte |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 10, p. 1954-1963
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009772319