Competitive advertising on brand search : traffic stealing and click quality
Andrey Simonov, Shawndra Hill
| Year of publication: |
2021
|
|---|---|
| Authors: | Simonov, Andrey ; Hill, Shawndra |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 5, p. 923-945
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| Subject: | advertising | paid search | natural experiments | causal inference | Werbung | Advertising | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Produktqualität | Product quality | Experiment | Kausalanalyse | Causality analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2021.1289 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012668065