Competitive branding strategies : managing performance in emerging markets
Rajagopal
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Rajagopal |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | Markenführung | Brand management | Wettbewerbsvorteil | Competitive advantage | Schwellenländer | Emerging economies |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXV, 288 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-030-24932-8 ; 978-3-030-24935-9 ; 978-3-030-24933-5 |
| Other identifiers: | 10.1007/978-3-030-24933-5 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107346