Competitive consequences of using a category captain
Upender Subramanian; Jagmohan S. Raju; Sanjay K. Dhar; Yusong Wang
| Year of publication: |
2010
|
|---|---|
| Authors: | Subramanian, Upender ; Raju, Jagmohan Singh ; Dhar, Sanjay K. ; Wang, Yusong |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 56.2010, 10, p. 1739-1765
|
| Subject: | Category Management | Category management | Wettbewerbsstrategie | Competitive strategy | Lieferkette | Supply chain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008701420