Competitive dealing strategy and deal value escalation
Cynthia Fraser and James L. Ginter
| Year of publication: |
1988
|
|---|---|
| Authors: | Fraser, Cynthia |
| Other Persons: | Ginter, James L. (contributor) |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 34.1988, 11, p. 1315-1323
|
| Subject: | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy | Theorie | Theory | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001060038