Competitive effects of informative advertising in distribution channels
Jianqiang Zhang; Weijun Zhong; Shue Mei
| Year of publication: |
2012
|
|---|---|
| Authors: | Zhang, Jianqiang ; Zhong, Weijun ; Mei, Shue |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 3, p. 561-584
|
| Subject: | Informationswert | Information value | Werbewirkung | Advertising effects | Vertriebsweg | Distribution channel | Dauerhafte Konsumgüter | Durable goods | Preiswettbewerb | Price competition | Gleichgewichtstheorie | Equilibrium theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009579991