Competitive effects of mass customization
Oksana Loginova
| Year of publication: |
2012
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|---|---|
| Authors: | Loginova, Oksana |
| Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 21303733. - Vol. 10.2012, 3, p. 1-30
|
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Other identifiers: | 10.1515/1546-5616.113 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10010048811