Competitive effects of purchase-based targeted advertising
Jianqiang Zhang; Weijun Zhong; Shue Mei
| Year of publication: |
2012
|
|---|---|
| Authors: | Zhang, Jianqiang ; Zhong, Weijun ; Mei, Shue |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 10.2012, 4, p. 71-84
|
| Subject: | Werbung | Advertising | Wettbewerb | Competition | Zielgruppe | Target group | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Kundenanalyse | Customer analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009715358