Competitive Intelligence a Management Technique in the Intercultural Society

Improved access to information, made easier by the continuous development of technologies and networks, will be a key feature of future society. Its application to support decision-making by organizations, enterprises or individuals, will facilitate better and, eventually, more innovative approaches and answers to the opportunities and risks in a rapidly changing world. Good management decisions rely on the quality of information. Competitive intelligence (CI) aims to take advantage of this challenge and develop better methods for the identification of relevant sources of information, for the analysis of collected information and its manipulation to provide what the user needs in order to adopt the proper business choice. Focused mostly on information available outside the organization, the scope of Competitive Intelligence (CI) covers wide fields ranging from technology to market or legal topics. CI is a never-ending task.