Competitive intelligence advantage : how to minimize risk, avoid surprises, and grow your business in a changing world
Seena Sharp
| Year of publication: |
2009
|
|---|---|
| Authors: | Sharp, Seena |
| Publisher: |
Hoboken, NJ : John Wiley & Sons |
| Subject: | Wettbewerbsanalyse | Competitive analysis | Wettbewerbsvorteil | Competitive advantage | USA | United States |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIV, 290 p. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index Introduction : required reading (yes, really) -- The emergence of the hapless executive -- Defining and refining competitive intelligence -- Competitive intelligence : what you don't know will hurt you -- Why fixating on competitors is wrong -- Three distinctions every executive must know -- Training yourself to detect opportunities and recognize clues -- Knowing when and why to power up the CI engine -- Next steps for you and your company -- Understanding and evaluating information sources -- Performing like a CI pro -- Demystifying competitive intelligence, one fallacy at a time -- What's in it for me? -- Playing by the rules, SCIP, resources. 0910 |
| ISBN: | 978-0-470-29317-1 ; 0-470-29317-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003833997