Competitive positioning : best practices for creating brand loyalty
Richard D. Czerniawski; Michael W. Maloney
| Year of publication: |
c 2010
|
|---|---|
| Authors: | Czerniawski, Richard D. ; Maloney, Michael W. |
| Publisher: |
Poughkeepsie, NY : Hudson House |
| Subject: | Markenartikel | Brand | Markentreue | Brand loyalty |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxii, 317 p ill 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 1-58776-914-X ; 978-1-58776-914-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009570808