Competitive Positioning in Markets with Nonuniform Preferences
| Year of publication: |
1994
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|---|---|
| Authors: | Ansari, Asim ; Economides, Nicholas ; Ghosh, Avijit |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 13.1994, 3, p. 248-273
|