Competitive positioning through new product development
Elie Ofek
| Year of publication: |
2008
|
|---|---|
| Authors: | Ofek, Elie |
| Published in: |
Handbook of new product development management. - Amsterdam : Elsevier, ISBN 0-7506-8552-2. - 2008, p. 49-85
|
| Subject: | Innovation | Wettbewerbsstrategie | Competitive strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003610748