Competitive price targeting with smartphone coupons
Jean-Pierre Dubé, Zheng Fang, Nathan Fong, Xueming Luo
| Year of publication: |
November-December 2017
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|---|---|
| Authors: | Dubé, Jean-Pierre ; Fang, Zheng ; Fong, Nathan M. ; Luo, Xueming |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 6, p. 944-975
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| Subject: | mobile marketing | price discrimination | targeting | field experiment | geoconquesting | geofence | Mobiltelefon | Mobile phone | Preisdifferenzierung | Price discrimination | Feldforschung | Field research | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Zielgruppe | Target group | Theorie | Theory | Preiswettbewerb | Price competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011791432